The asscher/square emerald cut is rarely found. For those unfamiliar with Asscher cut diamonds, their unique shape and cut make them stand out as something truly special. The shape is similar to that of a square emerald cut with deeper cut corners. It has been often described as being almost Octagonal in shape. Although the popularity has grown in the last few years this cut has been around since 1902 when it was first conceived by the Asscher brothers of Amsterdam, Holland. The cut of an Asscher stone takes great expertise and precision due to the numerous parallel steps cut in order to create the memorizing radiance that they are known for. Occasionally one sees this cut with fancy coloured diamonds as it enhances the natural colour of the stone.

Asscher cut stones have recently been made famous by the diamond engagement rings seen on actresses Kate Hudson and Reese Witherspoon and also on the popular American T.V. show Sex in the City, although they have always been a favourite among those who want something unique.